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Subscribe (Email)Plastic Logic previews new electronic-reading device at DEMOfall 08
Plastic Logic have announced a new electronic-reading device aimed at the business market.
The device mirros a 8.5 x 11-inch sheet of paper in size, is thinner than a pad of paper, has built-in wireless, and unlike the Kindle, will include native support for a number of common file types:
The Plastic Logic reader supports a full range of business document formats, such as Microsoft Word, Excel and Powerpoint, and Adobe PDFs, as well as newspapers, periodicals and books.
Plastic Logic’s research indicates that professionals tend to read more business content than recreational content, require access to a variety of different document formats, and want a bigger screen than current e-readers offer.
Check out Plastic Logic for more details.
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I can’t quite wrap my head around the fact that they have unveiled this new product, without first giving it a name?
Seems like a major branding opportunity wasted.
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