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OpenCandy opted by Nitro Software to monetize the downloads of PrimoPDF

1 Oct 2009 | | No Comment

San Diego and San Francisco – Today in the press conference, OpenCandy announced Nitro PDF Software, the foremost alternative to Adobe Acrobat and the world’s most popular free PDF creator, PrimoPDF, as the latest publisher to use the OpenCandy distribution and monetize platform. OpenCandy is eyeing software publishers like Nitro PDF for empowering new revenue models that enables user in discovering other compelling applications on a completely ‘opt-in’ basis by means of unique recommendation option during the installation of software.

Senior vice president of sales and marketing of Nitro PDF Software, Gina O’Reilly said “We wanted to find a way to generate revenue to continue developing, offering and supporting PrimoPDF at no cost to our millions of users. Unfortunately, every option presented to us relied on mediocre user experiences, such as ‘opt-out’ bundles of software applications our users likely wouldn’t want as they represented zero value-add,”. She also emphasized that “Partnering with OpenCandy allows us to generate revenue while, more importantly, adding value for our users by providing a completely transparent and optional means of discovering other great software.”

With the advent of OpenCandy Platform, consumer gets the power of choice with its true transparency to software distribution and monetization. From the beginning of 2009, OpenCandy has been empowering recommendations in millions of installations-on an ‘opt-in’ only basis.

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