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[14 Apr 2009 | No Comment | ]

Prepare yourself for a ton of headlines this week that include the words “newspapers”, “advertising”, “down”, “fall”, “decline” and “oblivion” as publishers begin to report their first quarter results for 2009. As this New York Times article reports, industry executives and analysts expect to see advertising declines as high as 30% for some newspapers.
 They are expecting declines sharp enough to wipe out profit margins at many papers that, despite two years of battering, had stayed comfortably in the black, and to push already-weak publishers closer to bankruptcy, perhaps even closure. …